Sustainability is Everything

Content Creation, Web Design

Young people’s intimate relationship with technology and the interdependent relationship between online consumption and physical consumption inspired me to build a website and social media platforms under the umbrella of one brand: Sustainability is Everything. Through hopeful pastels and intentionally chosen fonts, this digital guide allows me to address multiple issues through various formats while using that interdependent relationship to my persuasive advantage.

Inspired by the frustrations of the Fast Fashion Industry, Sustainability is Everything argues that wealthy countries contribute to global devastation through physical consumption. The title emphasizes our reliability on the earth and the reality of losing our home without change. This online aspect allows me to open conversations and communicate solutions through blogging, visual mediums, and connective resources. I elaborate on relevant news and environmental topics through blog posts. The site also provides persuasive visuals and videos to educate my audience alongside resources like Alternative Story Formats and infographics that viewers can download for their persuasive purposes. I’m able to embed URLs that connect users with companies committed to making a sustainable change or digital influencers in the environmental sector.

Most importantly, an online format opens a digital dialogue. Participants have the option to submit blog posts, design visuals, and share their personal findings. Social media platforms contribute to overall brand consistency and connectivity. I utilize Facebook and Instagram to provide shareable information, site updates and to promote research.